Overview

The Add to Google Analytics Workflow Action allows you to create a workflow that will automatically fire a Google Analytics event. To use this action, your Google Analytics account must already be set up and connected.

How to access

Step 1: Start a new workflow or edit an existing one

• Navigate to Automation > Workflows and start a new workflow or edit an existing one.

  

Step 2: Set up applicable Workflow Trigger(s)

We have multiple articles available that explain how to set up each Workflow Trigger.

Pro Tip: You can use any Workflow Trigger to trigger the Add to Google Analytics Workflow Action, or you can leave this workflow without any triggers.

Step 3: Set up the Add to Google Analytics action

• Click on the “+” symbol below the trigger to add an action.

  

• Under Actions, select Add to Google Analytics in the Marketing section of the Actions Menu, or use the search feature.

• (Optional) Update the action’s display name using Action Name. This only changes the name shown in the workflow builder.
• Under Action Type, select Universal Analytics or Google Analytics 4
  • Universal Analytics fields: Tracking ID, Event Category, Event Action, Event Label, Event Value
  • Google Analytics 4 fields: Measurement ID, Event Name, API Secret
    • Event Name must be mapped from Google Analytics 4 or Universal Analytics
  • Any field can be filled using Custom Values by pressing the tag symbol on the right side of each text box.

• Press Save in the bottom right corner of the Action setup menu.

Step 4: Save and publish your workflow