Overview
Ensuring your emails reach your recipients’ inboxes rather than their spam folders is essential for effective communication and successful email campaigns. This guide outlines best practices to improve deliverability and reduce the chance your emails are flagged as spam.
Key features and benefits
- Enhanced deliverability: Improve the chances of landing in the inbox so messages are seen and acted on.
- Improved sender reputation: Maintain a strong reputation with mailbox providers for long-term success.
- More reliable communication: Reduce missed messages and improve engagement.
Best Practices
1. Use a dedicated email sending domain
- What it is: An exclusive domain used solely for sending and receiving email.
- Why it matters: Sharing a domain with other senders increases the risk of being flagged.
- How to set it up: If you do not have a dedicated domain, set one up so you can build and protect your sending reputation.
2. Set up a proper “From” email
- What it is: The email address that appears in the recipient’s inbox.
- Why it matters: Matching your primary domain helps mailbox providers treat your messages as legitimate.
- How to use it: Send from an address on your primary domain and avoid mismatched or generic addresses.
3. Add unsubscribe links
- What it is: A link that lets recipients opt out of future emails.