Overview

Include a brief overview of the help doc

This guide will:

• Help you understand some of the rules that apply to SMS marketing (US and Canada).
• Help you maximize the impact of SMS for:
  • Client responses
  • Marketing opt-ins
  • Appointment conversions
  • Closing sales

Composing your message

Compliance in your SMS body

• Seek consent from your text recipient before including them in your SMS campaign.
• Always identify yourself and your business by name.
• If it is the first time you are messaging a contact, or if it has been 90 days or more since you last messaged them, add an unsubscribe clause at the very end of your message.
  • “Reply STOP to opt out.”
  • “If you’d like us to stop texting you, just reply STOP.”
  • If someone opts out of receiving future texts, remove them from your future SMS campaigns.

Strategic best practices

• Greet each contact by using the first name custom value → {{contact.first_name}}.
• Use sparingly, no more than once per month.
  • Respect people’s time and attention by sending within specific time windows that are least likely to disturb personal time.
• For measurable results, use a strong offer.
  • Make your message clear and concise to avoid turning people off and increasing unsubscribes.
  • Consider offering something for free to maximize interest or responses.
    • Minimal commitment now can create the most conversations that build trust throughout the sales process.
• Keep messages short and exciting.
  • Think about how your message will make the average contact feel.
  • Avoid needless punctuation, especially overuse of exclamation points, to increase reading speed.
  • Avoid formal writing styles and match the casual tone of a typical text message conversation.
• Spark conversations.
  • Creating live conversations creates a direct connection with a potential customer.
    • It builds trust.
    • It can increase sales momentum.
    • It can build your reputation.
  • Ask a direct question to prompt responses.
  • Do not ask more than one question, as this can cause confusion.
  • Do not overuse emojis.
  • Avoid sending links.
    • This can cause deliverability issues.
    • It also neglects the benefits of chat conversations.