Overview

This article walks through connecting Google Analytics 4 (GA4) in a STRINGConnect workflow, including where to find your Measurement ID and how to create an API Secret.

Setup steps

1. Access your STRINGConnect account

   • Ensure you have an active account with STRINGConnect.

2. Navigate to workflows

   • In STRINGConnect, go to Automation → Workflows.

     

3. Create or select a workflow

   • Create a new workflow, or open the workflow where you want to send events to GA4.

4. Add a Google Analytics action

   • In the workflow, click Select Action or the + icon.

     

5. Choose Google Analytics 4

   • In the action type dropdown, select Google Analytics 4.

     

6. Get your Measurement ID

   • In Google Analytics, go to Admin → Data Streams.

   • Open the correct web stream and copy the Measurement ID.

     

7. Paste the Measurement ID into STRINGConnect

   • Paste the Measurement ID into the Measurement ID field.

     

     

8. Create an API Secret in GA4

   • In Google Analytics, go to Admin → Data Streams.

   • Open the relevant stream.

   • Click Measurement Protocol API Secrets.

   • Create a new secret and copy the value.

     

     

     

   • Privacy note: Before GA4 lets you create an API Secret, you must acknowledge the required privacy disclosures.

     

9. Paste the API Secret into STRINGConnect

   • Paste the secret into the API Secret field.

     

     

     

10. Configure workflow conditions

    • Set workflow conditions based on what you want to track (for example, form submissions or appointment bookings).

11. Save and test

    • Save the action.
    • Save the workflow.
    • Trigger the workflow and confirm events appear in GA4 → Realtime.

12. Monitor and analyze

    • GA4 standard reports may take 24 to 48 hours to populate, even if Realtime is working.
    • Review performance regularly under Engagement → Events.

Pro tips