This article explains how unsubscribe links work in STRINGConnect Email, how to manage the default unsubscribe link setting, and how to manually place an unsubscribe link using the {{unsubscribe}} tag so your emails stay compliant.
An unsubscribe link is a mandatory feature that allows contacts to opt out of receiving future marketing emails from your business. It is required under various email compliance laws, including the CAN-SPAM Act and GDPR.
Including an unsubscribe link is a legal requirement under many global regulations. Failure to comply can result in financial penalties and damage to your reputation.
The CAN-SPAM Act requires all commercial emails to include a clear and accessible way for recipients to opt out of future communications. This law is enforced by the Federal Trade Commission (FTC).
In the European Union, GDPR includes the Right to Erasure (Article 17). When a contact unsubscribes, they are exercising a right related to having their data removed.
Failing to comply with these regulations can result in significant fines, such as up to €20 million or 4% of your company’s global annual turnover, whichever is higher.
Navigate to Settings → Business Profile. Under General, find the unsubscribe link setting and check or uncheck it to enable or disable the default unsubscribe link.