Experience oriented — talks about the positive experience
Overcoming — speak to common objections and defuse them
Results oriented — accomplished the goal; focus on the benefit
Successful Testimonials
To the point
Don’t use vague words
Positive
Adding a HEADLINE over the testimonials gives impact for those who do not want to read the whole paragraph. This is typically done in the copywriting phase.
Professional Endorsements
When requesting endorsements on a professional level, the person’s notoriety, company, or job title can be just as powerful as what they say.
Be sure to get approval to use their full name and credentials, and if possible even their photo — we can oftentimes pull their photo from their linkedin or corporate website based on their approval.