Overview

This article explains how to create a Workflow Trigger: Email Events, what it does, and when to use it.

How to add an Email Events trigger

1. Click Add New Workflow Trigger.

   • This opens a selection panel on the right side of the screen.

     

2. Scroll until you see the Events column.

   • Click Email Events.

   • This trigger fires based on what happens within a particular email.

     

3. Click Add filters.

   

Configure filters

Filter: Event

1. Under the Standard Fields dropdown, select Event.

   

2. Select the event type you want to trigger on:

   • Bounced: the email bounced

   • Clicked: a recipient clicked in the email

   • Complained: a recipient marked the email as spam

   • Opened: a recipient opened the email

   • Unsubscribed: a recipient unsubscribed from the email

     

Example: Trigger when an email is opened

1. Choose Opened.
2. Click Add filters again.

   • You will have to specify which email. This only works if the email is part of another Workflow.

     

Filter: In workflow

1. After the filter is added, click the dropdown ˅.